Get Off-line!

Really! If you want to be successful in business... get off-line!

After a full day of work, it was time for a period of reading and reflecting on my businesses. Ready for bed, I curled up with one of my favorite newsletters, The WC (The Print Newspaper for the Work at Home Community.) There was an article written by Alice Seba of InternetBasedMoms.com entitled, "Can Your Passion Really Be Your Business?" Alice made some very profound statements when she penned, "Unfortunately, not all passions can become profitable businesses, so you always need to do your research." Ha! Did she ever hit the nail on the head. She also said, "You must reach a target market that is passionate about their interest or desperately need to solve a problem."

This got me to thinking about my niche: The Christian Business Community. I sincerely believe that this is a viable niche market and yes, it is my primary passion. However, this is not a easy market to pursue, especially on-line!

If you do your research about the "Christian business community" online, there is little to work with. Of course there are a lot of prayer and encouragement groups but none that seriously focus on business alone - as a Christian in Business.

Why you ask? Great question. Most of the people I've talked to indicate they have a challenge with promoting their business as a Christian in business. This is due to the fact that they fear the possibility of losing potential customers due to their spiritual preference. Another myth is, it's not good to mix religion and business. No one has ever said you had to, that is, mix religion and business. Simply put. It is a matter of principle. Biblically based principles. Like integrity, credibility, positive attitudes and most of all, prayer.

Since this seems to be a major concern for a huge percentage of on-line Christians in business, it's time to get off-line.

And I have!

It is amazing! 100% of the people I've talked to off-line, are unafraid! They are not intimidated by what people think about religion & business. As a matter of fact, they were excited at the possibilities of bringing their businesses on-line - as a Christian in business.

There you have it! If you're having a challenge on-line, get off-line! Research networking groups and mixers. Place ads in your community newsletter and submit press releases! Get the word out - off-line that is!

If you struggle with moving forward with your business, I encourage you to get "The Confidence to Act." Featuring, Alice Seba, Leesa Barnes, Lynne Kippel and yours truly, Regina Baker.

Until next time, "in all your getting, GET understanding!"

Regina Baker Copyright 2005